Lavar Ball is getting more popular pretty much the same way Donald Trump got into the White House – via controversies and unorthodox theatrics. The best part is, Big Baller Brand appears to be the winner this time.
Eric Smallwood, Apex Marketing Group president, estimates that Big Baller Brand has received about $13.2 million in free digital and television advertising ever since President Trump got into a war of words with Ball. Apex Marketing came about the latest [sponsorship] evaluation from tracking references made to the Big Baller Brand in the media over a one-week period using typical advertising rates as benchmark.
“This back and forth with Donald Trump has extended the brand awareness outside of just sports. People who don’t follow sports are starting to get more awareness of the brand. To have that reaction from someone as high up as Trump, it has definitely helped Ball reach a larger audience.” – Smallwood.
The two got into a social media war after Ball downplayed Trump’s influence in helping his son, LiAngelo Ball, and two other UCLA students evade conviction of theft in China.
Trump responded with a regret over helping the boys avoid jail time in China and called LaVar ungrateful for his involvement in the matter.
Now that the three basketball players are out of China and saved from years in jail, LaVar Ball, the father of LiAngelo, is unaccepting of what I did for his son and that shoplifting is no big deal. I should have left them in jail!
— Donald J. Trump (@realDonaldTrump) November 19, 2017
In his typical unrestrained attitude, LaVar responded to the US President on a 23-minute interview on CNN, calling Trump’s role into question and insinuating that the president tried getting credit for something he probably did not do.It is unclear, however, if LaVar is merely reaching into his bag for one of his tactics at getting publicity by surreptitiously goading Trump into a row or if he is just being ungrateful as the president claimed. One thing is for sure – LaVar seems to be as adept at the president, and maybe more aware of his own strengths, at thriving in controversies to get what they want. Big Baller Brand wins in this one, though.
Watch LaVar Ball’s full interview on CNN below for proper perspective: